Toy Industry Association Announces New Name

May 31, 2001

The Toy Manufacturers of America recently announced that it has both a new name and a new look - the Toy Industry Association (TIA). Additionally, the American Toy Institute, the industry's charitable and educational arm, will now be called the Toy Industry Foundation (TIF).

The new title and logo officially went into effect May 6, 2001. The Association kindly requests that any companies writing about or referring to the Association modify their web sites or printed material to reflect the new identification, while at the same time deleting previous TMA and ATI logo materials.

Any requests for artwork for print or web site use can be directed to Andrew Au in the TIA Communications Department at (212) 675-1141, ext. 232 or drewa@toy-tia.org.

(back to top)